National Exhibitor Masterclass schedule

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NEC

National Exhibitor Masterclass schedule

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  1. Get yourself signed in and grab a refreshment! 
  2. Chris Skeith, Chief Executive of AEO will give delegates an overview of the day and run through a bit of housekeeping.
  3. Being on a stand at an exhibition can be both difficult and exhausting.  This is because you consistently have to be proactive in approaching people, engaging them to secure quality leads and keep up ...
  4. Time for a quick break and some refreshments.
  5. Cog Research used the latest Eye Tracking glasses to discover what gets visitors’ attention at events and how this can help exhibitors get the best out of the show. This session will cover:  •  Where ...
  6. The way your client’s buy has turned on its head and what works in sales and marketing has irreversibly changed. What used to work, doesn’t anymore. The strongest performers are moving with the times ...
  7. Let the learnings of the day so far sink in over a nice lunch. This is a great opportunity to speak to some of the experts and build your network too.
  8. In this session, Matt will cover fundamentals such as; the growing need for measurement as event marketing comes under increased scrutiny, the metrics that matter most to align with business outcomes, ...
  9. Why what you want is probably not what you need. Over the last 25 years, Charlie Le Rougetel has worked on countless PR campaigns for consumer events, trade shows, conferences and awards. She spills t ...
  10. The chair will give an overview of key learnings from the day.
  11. Grab a drink and connect with other exhibitors. 

Venue & Strategic Partner

Excel-London

Sponsors

 

Event Partners