National Exhibitor Masterclass schedule

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NEC

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Unlocking the secrets of attention

16 Jul 2019

Cog Research used the latest Eye Tracking glasses to discover what gets visitors’ attention at events and how this can help exhibitors get the best out of the show.

This session will cover: 

•  Where visitors look as they walk

•  What catches their eye

•   What keeps their attention

•   Weather maps and apps help

•   What you can do to maximise engagement

Speakers
Rob Ellis, Founding Director - COG Research

Venue & Strategic Partner

Excel-London

Sponsors

 

Event Partners